PRINT/DESIGN
3D/ANIMATION
VIDEO PRODUCTION
LIVE EVENT CAPTURE
HARPER HIGH SCHOOL
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PROJECT TYPE
Rebranding
Design Marketing Collateral
CLIENT
Harper High School
PROJECT SUMMARY
With a desire to help transform the perception of Harper High School (HHS) in its community, ILS worked with the Office of School Improvement (OSI) and HHS to develop a new brand for itself. Strength, security, power, endurance, college focused and community were characteristics the school envisioned the students to put on as they attended HHS.
The shield, an upward arch (representing a sun rising in the horizon), the letter H, and the deep red was crafted together in order to emphasize these characteristics. The tag line, “Achievement through responsibility” was added to remind students that their success is ultimately determined by their own actions.
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