INTERNATIONAL ACADEMY OF DESIGN AND TECHNOLOGY, SCHAUMBURG
PROJECT TYPE
Event Capture
Event Recap/Promo
CLIENT
International Academy of Design and Technology, Schaumburg.
PROJECT SUMMARY
In 2011, IADT Schaumburg hosted its annual fashion show at the Loft on Lake in Chicago. As a career focused school, students from the Merchandising Management program was commissioned to produce the event. They worked with In the Light Studios, LLC to build an effective campaign to promote the event. A bumper video, flyer's and website were created for the campaign to help build momentum for the event which maxed out to standing room only.
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